How does one market apps in a foreign country?

How does one market apps in a foreign country? Jul, 11 2023

Understanding the Market Landscape

If you're launching an app in a foreign country, the first step is to understand the market landscape. Research is crucial. You need to know the preferred type of apps, the demographic that mostly uses apps, and the most popular app categories. Look at what apps are currently trending in that country. Are they games? Fitness apps? Language learning apps? This will give you a clue as to what type of apps are popular.

Also, understand the cultural nuances that may affect app usage. For instance, some cultures may be more inclined to use apps that are community-oriented. Others might prefer apps that promote individualism. Knowing the cultural tendencies can give you an edge in marketing your app.

Localizing the App

The second step in marketing your app in a foreign country is localization. This is more than just translating the app into the local language. It's about adjusting the app to fit the local culture, habits, and preferences. For instance, if you're marketing an app in Japan, you might want to include features that are specific to the Japanese culture, such as local holidays or popular Japanese icons.

Also, ensure that the app is user-friendly for the local audience. This might mean adjusting the app's interface to accommodate right-to-left script for countries that use such script. Remember, the easier it is for the local audience to use your app, the more likely they are to download and keep it.

Creating a Localized Marketing Strategy

A one-size-fits-all marketing strategy won't work when marketing your app in a foreign country. You need to create a marketing strategy that resonates with the local audience. This means using the right channels to reach your audience. If social media is popular in that country, use it. If the local audience prefers email marketing, use that. The key is to use the channels that your audience uses.

In your marketing messages, highlight the features of your app that appeal to the local audience. Show them how your app can solve their unique problems or enhance their lives. And most importantly, communicate in the local language to show that your app is truly meant for them.

Partnering with Local Influencers

One effective way to market your app in a foreign country is through local influencers. Influencers have a large following and can help you reach a wider audience. Find influencers who align with your app's brand and values, and partner with them to promote your app.

You can do this through sponsored posts, where the influencer talks about your app in their posts. Alternatively, you can have the influencer use your app and share their experience with their followers. This not only increases your app's visibility but also builds trust with the local audience.

Utilizing App Store Optimization (ASO)

App Store Optimization (ASO) is a crucial part of app marketing. It involves optimizing your app's listing in the app store to increase visibility. This can be done by using the right keywords in your app's description, using high-quality screenshots, and having a catchy app icon.

For a foreign market, you need to do ASO in the local language. Use keywords that the local audience is likely to use when searching for apps. Also, get reviews from the local users as they can boost your app's ranking in the app store.

Measuring and Adjusting your Strategy

Finally, always measure the effectiveness of your marketing strategy and adjust it as necessary. Use analytics tools to track your app's performance in the foreign market. Look at metrics such as download rates, user engagement, and retention rates.

If something isn't working, don't be afraid to change it. Remember, marketing is all about testing different strategies and finding what works best. So keep experimenting, measuring, and adjusting your strategy until you find the sweet spot.